A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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At Walker Sands, our work is important, but it’s not the only thing we care about. To recognize our employees’ dedication to philanthropic and volunteer work, we launched the Walker Sands Good Egg Award.
The honor celebrates the team member who best exemplifies our values of caring and kindness in our community. Each year, one employee is named the official Walker Sands Good Egg, and this person’s charity of choice receives a check for $500! In 2015, we had a ton of great submissions, but one in particular really stood out.
2015 Good Egg Award Winner: Courtney Beasley
The inaugural recipient of the Good Egg Award was Courtney Beasley, our director of marketing, for her tremendous work with Harmony, Hope & Healing (HHH)
For almost two years, Courtney has worked with HHH, an organization that provides creative, therapeutic and educational music programs throughout many of Chicago’s most disadvantaged neighborhoods. Courtney first encountered HHH at Old St. Patrick’s Church in Chicago’s West Loop and now sings every few weeks as a part of their main ensemble.
Courtney also lends a wide range of marketing talents to HHH. Since joining the organization in March of 2014, Courtney has helped HHH develop and implement communication and social plans, designed materials for and assisted in the planning of program events, served as a member of the Resource and Development Committee, worked on email promotion campaigns and even has plans to assist in the creation of a new website in 2016.
2015 Honorable Mention: Jennifer Mulligan
Jennifer Mulligan, account executive, serves as the marketing chair of The Holiday Heroes Foundation associate board, where she lends her PR skills to help bring joy and happiness to hospitalized children.
2015 Honorable Mention: Meghan Spork
Meghan Spork, senior account executive, has volunteered her time over the last two years tutoring through Chicago Lights.
Across Chicago, our employees are engaged with many meaningful organizations and help lead the charge of creating lasting change. As you think about giving back this year, consider the local groups near and dear to our hearts. We were so excited to write a check for HHH, and I’m looking forward to seeing what other “good eggs” we might find in 2016.