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A year ago, Walker Sands published the first State of Marketing Technology whitepaper, indicating that the industry’s evolution and adoption of new marketing technology was taking a full speed ahead approach. This year’s report found that the momentum has remained steady, and marketers show no signs of slowing down.
Walker Sands’ MarTech team conducts an annual survey to over 300 marketers; analyzing their actions and and attitudes towards making technology purchase decisions. Each year, the findings are compiled into a white paper. This year’s study is titled Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption. In the video our martech thought leaders discuss how marketers are eager to embrace best-of-breed solutions rather than single-vendor suites, and give predictions for the year ahead.
Watch the video above to learn more about our findings in the 2017 State of Marketing Technology study.