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In 2015, Dotcom Distribution reached out to Walker Sands for help implementing a strategic marketing plan. Faced with the need to replace the revenue of a large client that had grown, the company had done very little marketing in the past and didn’t have a reliable sales pipeline. Before Walker Sands introduced the company to the Digital Ecosystem, our approach to integrating traditional PR with digital marketing tactics, Dotcom relied on gaining new business through inconsistent referrals and a limited telemarketing program. With no formal marketing program in place, Dotcom Distribution chose Walker Sands to create an omni-channel strategy that would reach new audiences and fortify their sales pipeline.
Walker Sands hit the ground running and devised a powerhouse of strategies including content marketing, media relations, email marketing, SEO, PPC and social media to drive a 15% growth in revenue for the e-commerce fulfillment and third-party logistics services company.
Watch the Dotcom Distribution Digital Ecosystem Case Study Video to hear more from Dotcom Distribution and our ecommerce industry thought leaders.