
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
Read the Case Study
Credible articles are effective at driving leads for B2B and technology companies. Credible articles on your website and in popular trade and top-tier business publications can position your brand and thought leaders as industry experts, building confidence about your company, expertise and products among customers, analysts and potential employees.
Articles written in haste or that merely tout the virtues of your product do not qualify as effective, credible articles. For meaningful results, you need to approach the creation of credible articles strategically, and adhere to several best practices:
At Walker Sands, we specialize in helping fast-growing companies leverage credible articles to achieve critical business and sales goals. However, credible articles alone will not drive meaningful business results. They are just one component of an integrated marketing strategy.
As a key piece of the marketing mix, credible articles offer a unique opportunity to further engage your key audiences and stakeholders, while driving leads and traffic back to your website. This is where the other components of your marketing plan need to shine. When a customer comes to your site as a result of an article she read, your website content and calls to action need to be as compelling as the article itself to turn visits into action.