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Having a social media presence is almost imperative for businesses today – when used to its full potential, it can be a powerful, effective way to increase traffic to your website and ultimately generate leads. But managing every social channel can quickly become challenging and even overwhelming. Luckily, there are many great tools out there to help manage, track and report on your company’s social media efforts. Here are the top five tools I use at Walker Sands:
1. Sprout Social - This powerful social media management tool does more than just help you schedule your messages. Sprout has “smart inbox” that allows you to see and actively manage all the messages coming to you across your channels. This allows you to see incoming messages quickly, and be able to respond and engage in a timely manner. Sprout also offers integrated reports that allow you to see what days of the week your audience is most active on your pages and more.
2. Buzzsumo - This is actually a new tool I have been using recently, but I love it so far. Simply put, Buzzsumo is a content generator site, but it does more than just aggregate valuable content. Buzzsumo will pull the top content (articles,videos,infographics,etc.) on any search topic and show you how this content is ding on multiple social channels. This allows you, as a social media manager, to see what content is or has been trending, or what hasn’t quite trended yet, putting you ahead of the game.
3. ManageFlitter - ManageFlitter is a great tool for cleaning up your follower lists on Twitter. After a while it is easy to be following accounts you no longer wish to be (fake/spam/inactive/etc.). ManageFlitter allows you to go through your followers and weed out these accounts you no longer want to be following.
4. Tweepi - On the other side, sometimes you need to follow more relevant people in your area – that's where Tweepi comes in. Tweepi is a game-changing management tool, especially if you have the pro version since it allows you to follow up to 200 accounts a day.
5. UTM Codes - UTM codes can be a bit technical since you (or someone in your business) needs to know Google Analytics, but using both UTM codes and Google Analytics is smart for tracking your efforts across social. If you are launching a large-scale campaign, or want downloads on a piece of content, having a custom code will allow you to track the conversions in Google Analytics much more accurately. UTM codes also help when it comes to mobile vs. desktop, which is becoming more critical since most people use their phones for social. Your metrics will be more accurate if you have a UTM code attached to your links.
There are a ton of tools out there, and I am always looking for new ones! Hopefully these tools can help your social media management efforts.
Have any other social media management tools you love? Let me know! Be sure to check out all of our social media services.