A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Effective visuals, such as corporate culture photography and headshots, are essential for communicating your brand’s image. Authentic, on-location photography featuring your offices and staff can elevate your brand in a way stock images cannot. Your company’s brand photography should be engaging, dynamic and help tell your story. But there is a fine line between staging a shoot and creating images that look staged.
Whether an office photo shoot or documenting an event, successful photography should elevate your brand's image online, on social media and across a range of high-value media assets and publications. Whether seeking event photography tips or help staging an office photo shoot, the advice below can ensure brand photography success.
Before you start, review details like timeline, delivery and licensing of images with your photographer. Where will the photography ultimately live, and how will it be used? Just because you’ve hired the photographer to take photographs of your event doesn’t mean you own the photographs. If you plan to use the photos in future print, web or advertising materials, make sure you get it in writing. The rights to use and repurpose the images ultimately belongs to the photographer unless you have it stated otherwise in a contract. You may want to consider an exclusive licensing agreement so you have more control over reusing and repurposing the images after the shoot. Another option if you are commissioning the photographer to create work that you don’t want anyone else to use is to consider a work-for-hire agreement. While more expensive, this would turn full copyright ownership over to you. However you plan to use your images, make sure you have an official contract to avoid headaches down the road.
Think your brand is ready for a company photography refresh? Reach out to Walker Sands today, and let’s talk about how we can help capture your imagery needs.