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Though it can seem quite complex, search engine optimization (SEO) is simply a way to direct relevant organic web search traffic to an organization’s web pages to improve their visibility online. Better SEO value allows companies to reach potential consumers, clients or other leads in their target market who are already searching for what a company has to offer. However, for those unfamiliar with SEO, the process of writing content specifically to help increase traffic to a website can still seem intimidating.
Before beginning to write any SEO content, writers need a basic understanding of SEO best practices. If you’ve done some research about SEO and want to create optimized content, a few key strategies can make your efforts more successful.
Use keywords strategically. A keyword is a word or phrase that someone might search for that sums up the topic of a web page or article. Keywords are the basis of SEO and help search engines find relevant pages.
Make readability a priority. A well-written piece will still appear fairly high in search results even if the writer has not actively integrated SEO strategies. Keywords are simply a way to supplement good content to achieve additional website traffic. That being said, any online content, whether with strategic keywords or not, can be improved for better SEO value.
Understand how SEO and paid search are different and how they complement one another. Many companies either confuse SEO and paid search or miss how these two practices can complement one another. While SEO revolves around organic search traffic, paid search involves advertising within the sponsored listings of a search engine and paying the search engine each time that the sponsored link is clicked.
Search engine optimization is one of the most effective ways organizations can drive more organic traffic to their websites. Though it requires some time and intention, writing engaging SEO content does not require immense technical expertise.
By reaching potential consumers, clients and other leads who are already looking for what a company can offer, companies can reach a more targeted and receptive audience with their content. For help creating engaging and effective SEO content, creating a robust SEO strategy or running a paid search campaign alongside your SEO content, reach out to our experts here.