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Few topics in the media landscape today generate as much interest or debate as the American consumer. The preferences and opinions of the modern U.S. consumer – from millennial to baby boomer – carry broad implications for retailers, manufacturers, marketers and everyone in between. The payments industry in particular is facing increased pressure to create an omnichannel environment for their connected customers and be everywhere they are – in store, online and on mobile devices.
That’s why SecureNet, an end-to-end payments processor, set out to understand the latest trends in consumer purchasing behavior in their new study, “The Way We Pay.” SecureNet surveyed 750 American consumers on the state of payments and a wide range of topics including cross-channel transactions, targeted marketing and data breaches.
Below are some key findings from The Way We Pay:
Showrooming is leading to more mobile shopping
Data collection for targeted promotions is generally accepted by consumers
Americans are turning their backs on cash
Download the full report at http://www.securenet.com/thewaywepay.