A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Welcome to the newest section of Footprints, the “Friday Five.” Here we re-cap the top five news articles our office comes across each week. Highlighting timely stories in technology, business-to-business and public relations, the Friday Five gives a weekly pulse on Walker Sands’ specialty industries.
Friday Five for the week of July 9-13, 2012:
The 2012 Summer Olympics are all about digital. Adobe and NBC have partnered to create the first ever official Olympics apps. The apps offer live streams from all events, short video highlights, medal ceremonies and offer social media integration.
70% of marketers plan to increase their mobile budgets in 2013, but Scott Forshay of Acquity Group believes increasing the budget without a strong strategy is counterproductive. Rather, mobile marketers should find smarter ways to implement mobile strategies.
A June 2012 study showed that 4% of US brand marketers and agencies spent equal amounts of time attending to Facebook and the rest of the internet, which is down from 16% in March 2012. Overall, marketers have begun to pay much smaller amounts of time regulating the social media giant, and more time on the web overall.
Our phones aren't just for making phone calls anymore; they are true media consumption devices. Here’s how the rise in mobile will forever change the PR profession.
What do LinkedIn, Formspring, eHarmony and Last.fm have in common? All were recent victims of massive cybersecurity attacks. Learn how to detect if your password and personal information were leaked.
Have a great weekend and check back at the end of next week for the Friday Five!