A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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The Walker Sands MarTech practice team conducted a survey to 300+ marketers; inquiring on their behavior when making technology purchase decisions. The findings were published in a white paper titled Walker Sands State of Marketing Technology 2016 Understanding the New Martech Buyer Journey. The study discusses how to sell B2B Marketing Technology and gives a glimpse into the thought process of different marketers involved in buying decisions.