
NovoEd
A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Hate to call it what it is as we might, marketing is the profession of persuasion. While some are born salesmen, convincing you to buy ten things you don’t need and donate ten things you can’t afford to lose before you realize, others may need a little more prepping to do so.
Robert B. Cialdini, Ph.D., a professor and national bestselling author of what many recognize to be the bible of marketing, Influence: The Psychology of Persuasion, has six tactics that achieve “a distinct kind of automatic, mindless compliance from people, that is, a willingness to say yes without thinking first.”
These six “weapons of influence” make up the perfect formula for a well-rounded marketing approach to reaching any business’s prospective customers/clients. Below is an application example for each, sure to drive optimal marketing results in today’s growingly digital age of business-to-business relations.