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How much of your traffic would have to come from mobile visits before you thought it was time to spend the time and resources into making sure your website was mobile-friendly? 5%? 7%? What if I told you that, on average, 10% of your traffic was likely to come from smartphones and tablets?
So what does this mean for you? There are ways to make your website mobile-friendly, without having to go all out and designing a mobile optimized site.
What’s driving this seemingly sudden jump? Part of it is obvious, sales of smartphones and tablets have been on the rise for years, but what seems to have pushed mobile traffic over the hump is email marketing. Nearly 40% of people check their email using their phones, so more people than ever are clicking your links from their phone instead of their PC.