Tech Startups

Walker Sands’ startup practice area specializes in building growth-stage companies’ marketplace visibility and helping early-stage companies get off the ground.

TechCrunch Disrupt NY (Photo: Devin Coldewey)

Whether you're working on a Series A funding round or planning your IPO, we’ll work with you to refine the key messages that best convey the problem you solve and the void you fill in the marketplace. And once we’ve identified the stories that pack the most punch, we help you tell them to media, influencers and early adopters.

Our tech startup clients regularly appear in publications like TechCrunch, GigaOm and Mashable, but we think PR for startups involves more than media placements. Startup PR needs to be backed by a thoughtful approach that matches your goals of acquiring users, closing new business or gaining visibility with investors. We know those are the metrics that matter.

Our multi-prong strategy includes the following:

  • News articles highlighting your company and its people
  • Product and solution reviews
  • Validation from neutral third parties
  • Exposure to key analysts
  • Award nominations and speaking proposals
  • Demos at pitch events

We conduct a deep-dive of industry research into the competition and your differentiators, and in the process compile a strategy that brings you name recognition, earns market share and allows you to break away from the pack. We’ve worked as advisors to startups within TechStars and TechNexus, and we’re familiar with the process of taking complex issues and distilling them down into manageable bits for your key audience.

Walker Sands understands what it means to be a startup, and we’re protective of your most critical resource – time. We aim to be a valued partner every step of the way, from the initial concept through the fundraising process and eventual exit.

Our startup clients have earned top awards from organizations like SXSW, spoken at industry events such as Techweek, and attracted attention from everyone from Gartner to ABC’s Shark Tank.

Helpful Resources

Whitepaper: 5 Questions to Ask Before Launching a PR Campaign for Startups

When should you launch a PR campaign? How do you know PR is actually working? This 5 page informational document will give you the insight as to when PR will be most beneficial for your company.

US Venture Capital Firms For Tech Startups

We’ve worked with many of the portfolio companies listed here to formally announce rounds of funding or help them tell the stories that inevitably follow.

Pitch and Demo Events for Tech Startups

As a startup, every opportunity you get to showcase your brand to a targeted audience of potential investors, partners and customers is invaluable.

List of Top Crowdfunding Platforms

If you’re looking to get a new venture off the ground and need an infusion of funds to make that happen, you’ve probably considered pursuing crowdfunding, which has become an increasingly viable option for startups.