A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Meet Tim Morral, director of editorial content for digital and PR at Walker Sands. Tim began his career at Walker Sands as a freelance copywriter and now brings over a decade of content experience to the company as our fearless content leader, working remotely from New York!
I sat down with Tim to learn more about content at Walker Sands. Here’s what he had to say:
1. Tell me about yourself. Where are you from and when did you start working at Walker Sands?
I’m originally from rural Pennsylvania and took a nontraditional approach to a career in this industry. After graduating with a B.A. in Economics, I spent time doing a variety of nonprofit, technology and publishing work. I started working for Walker Sands as a freelance copywriter and have been full time for about six years.
2. What is your current role at Walker Sands? What does your day-to-day look like?
No two days are ever the same for me, which I think is true for most of us at Walker Sands. I’m directly involved in content development and creation for many of our clients. I also spend a lot of time coaching and working with our other content experts, both on the PR and digital teams.
3. How has Walker Sands changed since you first started at the company?
The biggest change I’ve experienced is our growth. When I joined Walker Sands, I was the only content person on staff. When I visited the office, I could walk around and talk to the entire company in just a few minutes. Now, we have an entire team dedicated to content, and I see new faces every time I visit.
The past several years have been an exciting time at Walker Sands. It’s been great to be part of the development of our content team and our growth has enabled us to deliver high-quality work for our clients. We’ve really become trusted partners to our clients and are committed to continuing to grow our teams across all creative service practices to meet client needs.
4. What do you like most about working at Walker Sands?
The culture at Walker Sands is one thing that sets it apart from any other place I’ve worked. Across the agency, continuous learning is valued and everyone who works here is given the freedom to explore the things they’re passionate about. In terms of atmosphere, Walker Sands is professional and laid back at the same time, which I think is difficult to achieve. As employees, we’re all involved and invested in the success and direction of the agency.
5. What excited you most about the coming years at Walker Sands?
The expansion of our creative services is interesting to me. I’m excited to be involved in the process and it fits well with our goals as an agency. We are constantly exploring ways to inject a new level of creativity in the B2B technology marketing sector – a place where creativity hasn’t always been the strong suit. This is something all of the creative services team members are very committed to and passionate about.
6. Where can you be found on the weekends?
My wife and I enjoy biking, hiking and travel. I’ve dabbled with guitar for years, but in 2016 I also started learning to play clawhammer banjo.
7. What is your favorite Walker Sands tradition?
While I love the half-day Fridays during the summer, I’d have to say the Five-Year Anniversary Trip. My wife and I took the trip together last year, which happened to coincide with our 25-year wedding anniversary. We traveled all over England and Scotland.
8. Funniest moment at Walker Sands?
Whenever we go to Content Marketing World, it’s always fun to play the game ‘Where’s Ken?’ You can usually win by finding Ken along the wall, with his laptop plugged into a power outlet.