Walker Sands
A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
When you use an outside agency for your PPC program it can be difficult to navigate between being involved and informed and backseat bidding. It’s vitally important that you understand what’s going on, what the short term strategy is, and what the long term strategy is, but it becomes very easy to get muddled in the minutiae of choosing keywords and changing bids by pennies.
So what conversations are really important for you to have with your PPC agency?
With these conversations, you should be able to stay informed about your PPC campaign without having to worrying about it every day.