A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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When you’re the new startup on the block, the right marketing efforts can quickly grab the attention of the right people. Using storytelling as a marketing tool allows tech companies to start a conversation, build rapport and establish trust with intended audiences.
Through anecdotes and experiences, companies can connect with their audience on an emotional and experiential level. Consider your favorite TV program: The characters pull you into their world and you find yourself glued to their journey.
It’s possible to earn a similar level of engagement with your marketing efforts, but it requires dropping the jargon and taking a more human-centric approach.
Though storytelling can be one of the most powerful marketing tactics for tech companies, telling a compelling story can be tough. We see marketers, both old and new, often make the same avoidable mistakes when crafting a narrative. Here are three helpful tips to better share your organization’s story:
Storytelling, when done right, can transform the scope of a company. It allows partners, existing customers and prospects alike to see your values at work versus simply hearing a sales pitch. When marketers and company leaders engage the right audience, on the right channel with a fresh engaging message, they can cut through the noise and gain loyal customers along the way.
To learn more about how Walker Sands can help tell your company’s story, reach out to us by filling out this form today.