An integrated awareness campaign, created to identify why so few girls are pursuing careers in IT, generates substantial brand power for CompTIA.
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Last week, the American Business Awards announced Gold, Silver and Bronze Stevie® Award winners during a ceremony here in Chicago. We’re thrilled to share four of the media relations campaigns we executed on behalf of our clients won awards in the “Communications or PR Campaign of the Year - Marketing - Business-to-Business” category.
Here’s an overview of each campaign that won an award:
The InterCall Mobile Conferencing Study – Gold Award
Conference calls can be a fairly boring topic and InterCall, the world’s largest conferencing provider, worked with Walker Sands to generate brand awareness. InterCall and Walker Sands issued survey that asked more than 1,000 professionals about their conference call habits, including the strangest place they’ve taken a conference call. The campaign resulted in 350 media placements, 114 of which were in top tier publications.
Crowdsourcing Creativity: The DesignCrowd Project – Silver Award
DesignCrowd, the world’s largest online graphic design community, saw a dip in U.S. sales and memberships in early 2014 and brought in our PR team to generate media mentions, drive website traffic and boost membership signups. Working with DesignCrowd, we launched a series of humorous, topical, pop-culture inspired design “competitions” offering designers the opportunity to createe logos or alter existing images for prize money. Each competition received a significant number of submissions and resulted in media coverage in nearly every major marketing, business and popular interest publication – including AdWeek, BuzzFeed and MTV News. As a result of this campaign, DesignCrowd website traffic increased by 1,900 percent and new registrations by 700 percent in 90 days.
Declaring a Brand Winner for the World Cup: Networked Insights – Silver Award
Networked Insights is a software company with a social media analytics platform that can monitor sentiments surrounding specific events, keywords and more. Walker Sands leveraged this platform to monitor discussions around the World Cup in summer 2014, which is largest spectator sporting event outside the Olympics. With millions in sponsorship and advertising surrounding the World Cup, there was plenty information to analyze. The campaign was a timely use of the company’s own data to promote its capabilities and resulted in 16 major placements, 71 million impressions and $1 million in potential new business for Networked Insights.
From ‘Lean In’ to ‘Wean In’: Palo Alto Software – Silver Award
Palo Alto offers business planning software and along with media relations campaigns supporting the company’s technology, we have promoted the reputation of Palo Alto CEO, Sabrina Parsons through a variety of campaigns. Parsons is known for her outspoken position on women in business and the strides she’s taken with her own business to help working moms succeed in the tech industry. Using media relations, we framed Parsons as an “anti-lean in” activist and generated dozens of top tier media coverage about her innovative workplace policies. Due, in part, to our outreach, Parsons was granted a trip to the White House to discuss her policies and beliefs at the Summit for Working Families.
The four Stevie Award wins follow several other award wins we’ve secured as a result of these media relations campaigns, including the Publicity Club of Chicago’s Golden Trumpet Awards and PRSA Skyline Awards. We continue to be proud of the work we do to raise awareness of and attract new business for our growing list of clients.
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Read the Case Story
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