A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Today, BMA Chicago hosted the panel discussion "Social Media 3.0," which took a look at the latest updates from YouTube, Twitter, Facebook, and LinkedIn. Former BMA President Michael Krauss moderated the panel, which included Kristin MacGregor, head of YouTube for the B2B vertical at Google, Justin Levy, senior social communications manager at Citrix Online, Brent Hill, director of Central region sales at Twitter, and Steve Patrizi, LinkedIn’s vice president of marketing solutions, and a returning panelist from last year.
Here are some of the key takeaways from the event:
YouTube has become a powerful hub in the world of Social Media. Every minute, 36 hours of content is uploaded to YouTube. More than 1.5 million business related queries take place on YouTube every single week.
What does this mean for your business?
Twitter has transformed itself into the fastest moving form of social media on the internet. At first, it took 3 years and 2 months to reach 1 billion tweets. It now takes 8 days for that to happen.
How can Twitter help your business?
This one seems like a no-brainer, but still many companies are hesitant to join Facebook. If you are afraid your audience is not on Facebook, take a look at these statistics:
The most business savvy of them all, LinkedIn has come into the light as the number one source for recruiting and hiring. Steve Patrizi, LinkedIn’s vice president of marketing, broke down the reason for LinkedIn's popularity into three points:
Overall, the event was a huge success, and the panel did a great job of showing why social media is so relevant. Their closing advice to the audience was to stay up on the trends, get involved, and keep the conversation going.
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