Social Insights from NRF 2014

Adam Miller

Earlier this month, NRF 2014 drew attendees from Fortune 500 companies to the New York Conference. Speakers including former president George W. Bush and IBM CEO Ginni Rometty addressed the crowd, and hundreds of exhibitors were on-hand to show off the latest in retail technology.

The conference gained major attention on social media as well. The official hashtag, #nrf14, was used more than 19,000 times from Jan. 10-17.

The Walker Sands social media team conducted a social listening report to come up with some of the key conversation themes in addition to some best practices for how brands can use NRF to their advantage. Here are some of the main insights from the report:

• Jan. 13 made up 34% of all NRF-related chatter on Twitter
• The keynote with George W. Bush on the first day had more mentions than any other time
• IBM had the most mentions of all exhibitors

Learn more social insights on Retail’s BIG Show viewing our report.