A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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First Business News reported on the recent Driving Web Traffic workshop held at SCORE Chicago. At the workshop, Walker Sands and SCORE provide guidance to local small business owners who wanted to learn how to bring targeted web users to their websites.
Workshop attendees learned how to identify what potential customers are searching for on the web, how to align their web content to these user's searches and how to make sure that search engines find and index their websites. They also learned how to use analytics to determine how users find their websites and what all-important keywords they used.
If you are a small business owner, with a website that could use an SEO tune-up, consider attending an upcoming workshop. You'll learn more than just SEO, the workshop covers analytics, social media and aligning your PPC campaigns to your SEO strategy.