A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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In March 2016, Walker Sands invited four marketing thought leaders to host an event for technology and marketing professionals across Chicago. The evening featured marketing advice from Cristina Boehmer (Marketing Manager at KAPOW), Aimee Schuster (Vice President of Marketing at yello), Theresa O'Neil (SVP of Marketing at Power Reviews) and Tyler Mose (CEO of INDIRAP).
The points of discussion included tools for productivity and growth/ how they help you evolve as a marketer, multi-generational marketing: staying relevant using a multi-channel approach, keeping an audience engaged while avoiding annoyance and maintaining frequency and story shaping: communicating internally and externally.