Seven Steps to Generating ROI with B2B Content in 2020

2020 is right around the corner and if you’re looking for ways to kickstart revenue generation in the new year, an integrated content marketing strategy may be the solution.

From filling your pipeline with high-quality leads to converting prospects into loyal customers, content is one of the most valuable tools a B2B marketer can employ – but it must be created and deployed strategically, otherwise you’re leaving revenue on the table.

This resource, Seven Steps to Generating ROI with B2B Content, will walk you through the steps necessary to create revenue-generating content, including how to:

  • Conduct audience research
  • Perform a content audit
  • Create content that addresses each stage of the buyer funnel
  • Promote content through full-funnel, multi-channel strategies

Creating and deploying successful B2B content is no easy task, but when done right, it can help you increase leads, generate profit and solidify customer relationships.

Fill out the form on this page to download Seven Steps to Generating ROI with B2B Content.