A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics.
You can also access our Step By Step Guide to Measuring PR with Google Analytics in our Resource Center.