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We love data-driven PR at Walker Sands. Whenever our clients can mine their data and come up with newsworthy statistics or trends, we find we are able to hit a grand slam for them on the PR front.
Does your organization have access to data that could be used to get better PR results?
To get you in the right frame of mind to answer that question, here are a few examples of data-driven PR that have been in the news in the past few days.
The basic concept is to identify any data, surveys, estimates, research or analysis that you either have on hand or could create that would be interesting, meaningful and useful to journalists. It doesn't even have to be your data. You can number crunch public-domain government data to come up with newsworthy data-driven insights if you like.
You can even leverage data from other companies that aligns well with your promotional goals. In this case, you won't be cited as the data source but you will be mentioned in the story, assuming that your role in the story supports the journalist's objectives.
Data-driven journalism is part art, part science. The science is the number crunching. The art is getting a placement that mentions your data and advances your organization's promotional goals.
In other words, simply getting your name and your data mentioned in a story is akin to getting a single in baseball. Getting a full-blown story where your data is featured and you are mentioned in multiple contexts that help your organization achieve its most strategic goals? In the world of data-driven PR and data-driven journalism, that's a grand slam!
If you have data that you think might be newsworthy but you're not sure how to take it to market, our PR firm would be happy to offer a free Data-Driven PR Consultation. Give us a call at (312) 546-4142.