A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Last Thursday, I had the privilege of attending the Publicity Club of Chicago’s Golden Trumpet Awards Reception with three other account executives from Walker Sands. It was a great night for our team! All three of our nominations walked away winners.
Here’s a look at each award:
DesignCrowd – Golden Trumpet
Freelance graphic designers are often seen as unprofessional or unqualified, so they struggle to compete with big ad houses and agencies with deep pockets and impressive client rosters. So what’s a small business in need of graphic design work, with not nearly as big of a marketing budget, to do? Enter DesignCrowd – one of the world’s largest online graphic design communities, where businesses can post nearly any design request, crowdsource submissions and pay for their favorites in a matter of days.
Last summer, DesignCrowd saw their U.S. sales and membership slow, and they brought in our PR team to generate buzz, drive web traffic and boost registrations. We launched a series of humorous, topical, pop-culture inspired design “competitions” in which DesignCrowd graphic designers created logos or altered existing images for prize money. Submissions poured in and resulted in placements in nearly every major marketing, business and popular interest publication – from AdWeek and HuffPost to BuzzFeed and MTV News. In just 90 days, web traffic increased by 1,900 percent and new registrations by 700 percent.
Networked Insights – Silver Trumpet
The World Cup comes but once every four years. As the largest spectator sporting event outside of the Olympics, this is the optimal event for brands to build brand awareness. Whether brands chose to sponsor the big event or not, everyone wanted a piece of the action – especially after Oreo’s famous Super Bowl tweet.
To generate awareness amongst global brands and build affinity for Networked Insights’ social media analytics platform, we tied our first major campaign with the marketing analytics company to the World Cup. With millions in sponsorship and advertising, there was plenty of fodder for our analysis. The campaign resulted in sixteen major placements and 71 million impressions as well as several inbound leads from World Cup advertisers with a potential of over $1 million in new business for Networked Insights.
Intercall – Silver Trumpet
Let’s be real. Conference calls are boring. How do you turn a boring subject into something that sparks the interest of NBC’s “The Today Show?” That was the challenge presented to our team by Intercall, the world’s largest conferencing call provider.
The solution: a data study. With Intercall, we surveyed 1,000 full-time employees to see what they were really doing on conference calls. While many of the findings were not all that exciting, we did learn that nearly half of people use the restroom while taking a call. Outreach was wildly successful, resulting in 114 top-tier media placements and more than 350 placements overall.
Congratulations to the DesignCrowd, Networked Insights and Intercall teams! Here’s to another successful, award-winning year.