A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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June has been a whirlwind of awards shows for Walker Sands! Amidst the nervous energy, bow ties and cocktail attire, we are thrilled to share that we recently took home four PRSA Skyline Awards and Publicity Club of Chicago (PCC) Golden Trumpet Awards. Among these honors, our very own Mike Santoro, president of Walker Sands, was named PRSA’s PR Professional of the Year.
Mike embodies Walker Sands’ core values of learn, support and do -- a quality that resonated with PRSA’s committee when they selected him for demonstrating outstanding leadership, innovation and creativity in managing our company’s rapid growth. However, in true Mike Santoro fashion, this award is a testament to the amazing work done by our teams.
Being the true team player he is, Mike recently said “This has about 1% to do with me and 99% to do with the smart people I’ve surrounded myself with”.
Walker Sands was honored at the PCC Golden Trumpet Award Gala at Palmer House, and the PRSA Skyline Awards at the Chicago Cultural Center for the following campaigns and programs:
Newark Element 14 for Raspberry Pi launch - Gold at PCC and Gold at PRSA
This three-phased product launch campaign boosted sales, secured top-tier placements and effectively generated awareness by connecting with influencers, purchasers, vloggers and Raspberry Pi enthusiasts around the world. The Newark team received an award in the Media Relations, Professional and/or Financial category for their approach to this product launch.
CompTIA for USB experiment - Gold at PCC and Gold at PRSA
Our PR driven social experiment found that one in five people will plug an unmarked USB stick into their computers, and ultimately helped establish CompTIA as an expert in the cybersecurity space. Additionally, we were able to increase awareness of their non-IT training and certification programs while earning 100 media placements and 53 million impressions. This campaign won in the Media Relations, Business-to-Business categories for PCC and PRSA.
Newark Element 14 for #ImAnEngineer Website - Gold at PCC and Silver at PRSA
Using our integrated approach, WS digital and PR teams built a website for engineers to connect, collaborate and weigh in on technologies by developing a library of original pieces of content. This drove more than 13,500 unique visitors per month, generated extensive social media engagement and organically produced more than 370 email subscribers. The #ImAnEngineer content hub for engineering professionals earned Walker Sands two awards in the External Website category.
Wayin - Silver at PCC and Silver at PRSA
The Wayin team also earned an award in the Media Relations, Business-to-Business category. Based on current events, Walker Sands used the Digital Ecosystem to give this campaign leverage, gaining significant brand awareness for Wayin and its unique social technology platform. The results included 500 million impressions, 2,389 web visits, 615 conversions and over 350 placements.
Dotcom Distribution - Silver at PCC
Our team helped this e-commerce fulfillment and third party logistics services company solidify its sales pipeline by introducing them to the Digital Ecosystem, our approach that integrates traditional PR with digital marketing tactics.We created a strategy that included PR, content marketing, media relations, email marketing, SEO, PPC and social media to drive a 15% growth in revenue for Dotcom.
This group of awards follows several others, including industry recognition from PRWeek and Holmes Report who named Walker Sands as finalists for Small Agency and North American Agency of the Year respectively. We look forward to the continued success and growth of not only our company, but also generating great results for our clients.