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PROI Sits Down with Paul Holmes to Discuss State of the PR Industry

Courtney Beasley

Anyone familiar with public relations has likely heard the name Paul Holmes. Holmes is the thought leader, founder and CEO behind The Holmes Report, an online community that brings together the brightest in public relations.

Paul Holmes

The website holds an impressive breadth and depth in the industry, spanning five continents and producing events, reports, research and a published newsletter to list a few. Annually, it hosts the SABRE Awards, which receive nearly 5,000 entries internationally every year.

Now, with 25 years of public relations experience, Holmes is the leader of one of the most influential creative companies in the world. Recently, he sat down with PROI for an interview.

Walker Sands is the Chicago partner of Public Relations Organisation International (PROI), a global network of top agencies serving 4,400 clients globally.

PROI’s conversation with Holmes consisted of standout campaigns and why the phrase “Public Relations” is steadfast. Additionally, he shares his thoughts on what B2C marketers can learn from the winning B2B campaigns of 2015.

Holmes remarks on what makes an award winning campaign standout:

“If brands want consumers to become advocates, then brands have to advocate for their consumers”

Holmes also commented on the misconception of PR and consulting: “I think PR should be advising companies on what to do, not what to say.”

Both PROI and The Holmes Agency are dedicated to connecting the world through exceptional communication. See more about Walker Sands’ relationship with them here and here, respectively. Read all of Holmes' thoughts on the global public relations landscape and discover his personal favorite campaigns here.