An integrated awareness campaign, created to identify why so few girls are pursuing careers in IT, generates substantial brand power for CompTIA.
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CHICAGO – July 18, 2013 – Walker Sands, a public relations and digital agency for B2B and technology companies, received two honorable mentions in Ragan's 2013 PR Daily Awards. The agency was recognized for outstanding client work with HarperCollins in the "Best Product Launch" category and Infogroup Targeting Solutions and Yesmail Interactive in the "Best PR White Paper" category.
The PR Daily Awards are one of the most prestigious awards in the public relations industry, open to in-house and public relations practitioners in the corporate, nonprofit and government sectors. This is the second consecutive year Walker Sands was honored in the competition.
"Our team works diligently to understand our clients' core business values and audience so we can create integrated communications strategies to best elevate their brands and drive business growth," said Mike Santoro, president of Walker Sands. "It's an honor to be recognized among the top public relations firms in the country."
HarperCollins Campaigns Leads to 81,000 Downloads
HarperCollins' Wonders of the Universe product launch campaign announced the company's entry into the world of interactive apps and marked a major strategy shift for the 194-year-old publisher as it transitioned its popular print products into digital formats for mobile devices. With no prior public relations efforts for its apps, HarperCollins sought a way to introduce the Wonders of the Universe astronomy app to the public, raise visibility of the brand in the United States and drive downloads and revenue.
The campaign Walker Sands designed for HarperCollins earned more than 90 media placements in publications with a combined 36 million unique monthly visitors, including The New York Times, Mashable, Engadget, MSNBC, The Guardian and Discovery Channel's Discovery News. The campaign resulted in more than 81,000 downloads of the app.
Marketing Whitepaper Generates 400 Leads
The 21-page white paper Walker Sands developed on behalf of Yesmail Interactive and Infogroup Targeting Solutions, "Data-Rich and Insight-Poor: Marketers Planning to Turn Information Into Intelligence in 2013," was based on a survey of more than 700 top marketers around the world, revealing key insights on the impact and future role of big data and real-time data in marketing. Walker Sands designed and executed the survey, wrote the white paper and conducted extensive media outreach around the findings.
The project garnered more than 50 media placements in less than four weeks, including Inc. Magazine, Forbes, eMarketer, Yahoo! Small Business Advisor and InformationWeek, reaching a combined readership of more than 27 million people. The resulting coverage drove almost 400 downloads of the report, and the study continues to generate media coverage six months later.
To learn more about Walker Sands' award-winning work, visit the Awards section of the Walkers Sands' website.
About Walker Sands
Walker Sands is a full-service marketing and public relations firm specializing in media relations for B2B and technology companies ranging from startups to enterprise level. With offices in Chicago and San Francisco, Walker Sands was founded in 2001 to provide marketing support for a wide array of companies with the business mission of providing best-in-class communications counsel and services. In 2012, Walker Sands was named a PR News and Bulldog Reporter finalist for Small Agency of the Year. To learn more, visit the Walker Sands website.
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