A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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CHICAGO (PRWEB) APRIL 29, 2016
Walker Sands, a full-service public relations and digital marketing firm for B2B and technology companies, was named a finalist in two prestigious public relations industry awards programs, the 2016 SABRE Awards North America and the 2016 PRWeek US Awards.
Presented by The Holmes Report, the SABRE Awards is the world’s largest PR awards program, dedicated to benchmarking the best PR work from across the globe. Walker Sands is a finalist in the North American Technology Agency of the Year category and was selected following an extensive research process involving more than 150 submissions from the best PR firms across the U.S. and Canada. Winners will be announced at the 2016 North American Sabre Awards, taking place on May 3 in New York.
A key factor in the finalist ranking is Walker Sands’ digital ecosystem model, an integrated model that incorporates earned, owned, paid strategies. This business model has pushed Walker Sands to think beyond traditional public relations and invest in Google Analytics certifications, visual storytelling, copywriters and video storytellers. Using this model, Walker Sands has grown 177 percent in the past three years, including growing 52 percent in 2015 from $4.6 million to $7 million in revenue.
“Acknowledgement in the technology category by the SABRE awards is a significant accolade and serves as validation of our continued growth and creativity,” said Mike Santoro, president of Walker Sands. “The success of our digital ecosystem model is largely the result of our strong cross-team collaboration efforts. From media relations to content, PPC to SEO, development to design and all other aspects of our business, we work together to think outside the box and deliver the best results possible for our clients.”
The PRWeek US Awards celebrate the very best corporate, agency, nonprofit, and education teams, and the work they produced during each year’s entry period. Walker Sands received recognition as a finalist in the Small PR Agency of the Year category.
To learn more about what it takes to be agency of the year, watch our latest company video: /what-does-it-take-to-be-agency-of-the-year.
About Walker Sands:
Walker Sands is a public relations and digital marketing agency for technology and business-to-business companies. With offices in Chicago and San Francisco, Walker Sands was founded in 2001 to provide data-driven marketing support for a wide array of companies with the business mission of providing best-in-class communications counsel and services. Walker Sands is a three-time Inc. 5000 Honoree and has received several other industry-specific awards, such as PRSA Skylines, Hermes and PR Daily, among others. To learn more, visit http://www.walkersands.com.