An integrated awareness campaign, created to identify why so few girls are pursuing careers in IT, generates substantial brand power for CompTIA.
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CHICAGO, ILL. (PRWEB) NOVEMBER 17, 2015 - Walker Sands Communications, a full-service public relations and digital marketing firm for B2B and technology companies, has been named to the 2016 B2B Top Shops by Chief Marketer.
Top Shops is a list of the top 50 U.S. B2B marketing agencies selected by Chief Marketer editors. Walker Sands was recognized for its exceptional service to the B2B industry with its innovative approach to marketing.
“We are honored to be recognized as a top B2B marketing agency by Chief Marketer,” said Mike Santoro, president of Walker Sands Communications. “This speaks to the hard work and dedication of our PR, social, content marketing and digital teams to build awareness, credibility and conversions for our clients.”
Specifically, Chief Marketer recognized Walker Sands for its campaign to generate buzz, drive web traffic and boost registrations for an online marketplace client. Walker Sands launched a series of humorous pop culture design competitions to create logos or alter existing images for prize money. Major media outlets ranging from MTV News to Adweek to BuzzFeed took notice, and in just 90 days, web traffic increased by 1,900 percent and new registrations by 700 percent.
“B2B has a reputation for being less exciting than B2C, but that doesn’t have to be the case,” said Santoro. “Our clients create innovative products and services that household name brands use in their everyday operations. When we can get our clients’ names in front of a large audience in examples like this, we’re proud.”
B2B Top Shops is an online searchable directory highlighting each agency’s core services, contact information and specialties. Brands, marketing professionals and others seeking expert B2B agencies and partners can reference this easy-to-use resource on ChiefMarketer.com.
Based out of Chicago, Walker Sands has grown rapidly since it was founded in 2001. The agency has expanded in size and offerings using a unique approach to marketing called the Digital Ecosystem, which focuses on an integrated approach to digital marketing and public relations. Other awards Walker Sands has won recently include Entrepreneur’s Top Company Cultures and Inc. 5000, and the firm a finalist in this year’s Bulldog Star of PR awards.
To learn more about Walker Sands, http://www.walkersands.com
About Walker Sands Communications
Walker Sands is a public relations and digital marketing agency for technology and business-to-business companies. With offices in Chicago and San Francisco, Walker Sands was founded in 2001 to provide data-driven marketing support for a wide array of companies with the business mission of providing best-in-class communications counsel and services. Walker Sands is a three-time Inc. 5000 Honoree and has received several other industry-specific awards, such as PRSA Skylines, Hermes and PR Daily, among others. To learn more, visit http://www.walkersands.com
About Chief Marketer
Chief Marketer is a trusted source of insights and ideas for more than 140,000 brand and B2B marketers. On ChiefMarketer.com you can find a comprehensive suite of content and live-event resources, including the PRO Awards; industry-specific B2B, B2C and martech special reports; B2B LeadsCon; e-newsletters and much more. In addition to B2B Top Shops, Chief Marketer also publishes PROMO Top Shops, the definitive list of the country’s top promotional marketing agencies.
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Read the Case Story
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