A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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CHICAGO – November 11, 2013 – Walker Sands has been chosen for website redesign and social media management by The Northridge Group, Inc., a management consulting firm optimizing people, processes and technology for the Fortune 100.
A public relations and digital agency for technology companies, business-to-business firms and startups, Walker Sands will redesign northridgegroup.com while revitalizing Northridge's presence on social channels. Grounded in business metrics, Walker Sands' Web design and social outreach efforts will drive leads, increase employee engagement and help the management consulting firm achieve business goals.
"We remain focused on the bottom line with an online strategy centered on building relationships," says Mike Santoro, president of Walker Sands. "We're confident that a fresh Web presence and consistent social media interaction will help Northridge grow their presence in the marketplace."
As Walker Sands Digital develops new content for The Northridge Group website, a dedicated team of Walker Sands PR professionals will maintain a consistent voice across Facebook, Twitter and other platforms. By refining the look of the website, developing original Web content and engaging through social, Walker Sands will connect Northridge with its most important target audiences.
"Choosing a partner with the right level of expertise and the right ethos is really important to us at The Northridge Group," says Northridge Group president and CEO, Therese Fauerbach. "We selected Walker Sands not only for its technical capability but because we believe their team shares our values of service, integrity and collaboration."
Walker Sands' social practice offers comprehensive monitoring, content creation, design and measurement. Walker Sands Digital offers web design and search engine optimization, either alone or in conjunction with communications services. For more information about Walker Sands' strategic approach, visit http://www.walkersands.com.
About Walker Sands
Walker Sands is a full-service marketing and public relations firm specializing in media relations for technology companies ranging from startups to enterprise level. With offices in Chicago and San Francisco, Walker Sands was founded in 2001 to provide data-driven marketing support for a wide array of companies with the business mission of providing best-in-class communications counsel and services.
In 2013, Walker Sands has received recognition for client work from the PRSA Skylines, Hermes, PCC and PR Daily awards, among others. To learn more, visit the Walker Sands website.
About The Northridge Group
The Northridge Group, founded in 1999, is a specialized, global management consulting firm dedicated to improving and streamlining business processes and relevant technology solutions for global enterprises, federal, state and local governments, universities and global telecom service providers. Our consultants are collaborative industry leaders who partner with your teams to provide operations and systems improvements for highly complex data-driven problems. The Northridge Group is a certified 100% woman-owned-and-operated business (WBE) and a GSA and IT70 Federal government schedule holder. For more information about our company, visit www.northridgegroup.com.