A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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It's only a matter of time before your growing company experiences a PR crisis. Although there are things you can (and should) do to avoid crises, it's inevitable that at some point something not-so-pleasant will occur and your business will be staring down the barrel of a negative media cycle.
When a crisis hits, the value of hiring a first tier PR firm becomes instantly apparent. But if you wait until the day of the crisis to engage a PR firm, the effectiveness of your efforts will be substantially diminished. Why? Because at Walker Sands, we've been handling high profile PR for years and in our experience, the battle is either won or lost based on how well we've helped our clients prepare for a crisis.
In a PR crisis, it's best to designate a single individual as the point person for the media. Walker Sands will work with you before, during, and after a crisis, and will equip your point people with the tools they need to quickly turn the situation to your company's advantage. Contact our PR team today to learn how we can help your business prepare for and survive a PR firestorm.