A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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There is a lot of confusion out there between PR and advertising.
Are they similar? Absolutely. And the fact that firms like Walker Sands handle both PR and advertising services for businesses interested in improving revenue through increased visibility makes the line between the two even more blurry.
But in reality, PR and advertising are completely different disciplines. The distinction is more than an academic exercise. Differences between PR and advertising have strategic consequences and can shape the tone of your company's entire marketing plan. Sometimes an advertising campaign is the right solution while other situations call for a more subtle, PR approach.
Walker Sands is a premiere Chicago PR firm with a reputation for providing some of the best PR and advertising campaigns in the business. Contact us today and let our team help you decide whether a PR or advertising is the right choice for achieving your company's promotional objectives.