A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
For decades, small and medium sized businesses have used PR as a way to compete with larger companies. Although SMBs have smaller marketing budgets than their large corporate counterparts, a smart PR strategy can leverage the distribution capacity of targeted media outlets and place focused (and free) brand messaging pieces alongside the competition's pricey print ads and commercials.
Going forward, PR will continue to play a role in many companies' marketing mixes. However, the Internet and other factors are changing the way PR is applied and in some cases, transforming long-held beliefs about PR methodology. These changes will have a dramatic impact on SMBs that rely on PR to spread the word about their products and brands. Here are some of the PR trends Walker Sands is seeing and how they might affect your business.
At Walker Sands, we go the extra mile to stay ahead of today's most important PR trends so you don't have to. Contact our team today and get started on turning this year's trends into real exposure for your business.