A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
Marketing plans are the backbone of any successful organization.
Most marketers think they know what they want from a marketing plan. But too often, marketing strategies and marketing templates do not align directly with business needs or goals. A solid marketing plan can support bottom-line objectives, expand reach and position companies in the right conversations. However, misaligned marketing plans inevitably lead to unnecessary frustration, misused resources and, ultimately, failed strategies.
Choosing the right marketing strategy can be tough, especially for brands with little real-world marketing experience. That’s why we’ve made it our mission to help organizations develop and implement the right marketing plans for their unique demands.
Across all industries, a personalized marketing strategy can generate significant benefits to the organization. Strong marketing campaigns generate awareness and increase engagement. What’s more, properly aligned marketing efforts can help sales teams move prospects through the funnel, from the awareness and interest phases of the sales cycle to the selection and conversion stages.
Marketing best practices are constantly evolving, and brands often find it difficult to keep up with the latest technologies and techniques. This is particularly true for B2B companies that lack the in-house marketing expertise to develop an integrated strategy that includes both PR and digital marketing components. To stay ahead of the curve, you have to plan ahead -- starting with the development of a comprehensive 2017 marketing plan.
To help streamline the planning process, we’ve created several sample marketing templates. For marketers, demonstrating return on investment is a major concern. Within each template, you will find objectives, tips and strategies that generate ROI by enabling you to achieve measurable marketing results:
For brands looking to generate greater awareness and reach a wider audience, it’s best to develop a public relations marketing plan. Through a personalized media relations program, companies can establish credible thought leadership in target publications via contributed articles, interviews, press releases and blog posts. This medley of efforts inserts companies into the correct conversations, while allowing brands to control their own narratives.
This expertise is supported by relevant data studies and white papers on key industry topics and trends. Data-based, long form content helps brands connect with target audiences and establishes them as trusted experts in their fields.
For brands that want to increase qualified leads and website traffic, the digital marketing plan template for 2017 is the best option. By embracing cutting edge digital marketing strategies, brands can access the benefits of search engine optimization (SEO), pay-per-click (PPC) and social media programs. As search rankings, sales leads and site traffic increase, brands can leverage their digital assets to generate leads and capture improved market share.
For brands that need to generate awareness and boost qualified leads, an integrated content marketing template for 2017 is recommended. By combining the best of PR and digital marketing approaches, a content marketing strategy marries paid, owned and earned search techniques to foster meaningful relationships with the right people, at the right time and with the right messaging.
In highly saturated marketplaces, a content marketing program meets consumers’ diverse demands for communication channels and content preferences. This 360-degree approach often B2B companies the edge they need to secure long-term health and amplified exposure.
The right marketing plan is not necessarily the most popular one, but rather the one that is most capable of addressing your company’s specific needs and goals. As 2016 nears its close, a well-crafted marketing plan will help you take advantage of disruption opportunities and gain market share from competitors.