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Switchfast Data-Driven PR

Targeted small business data report generates buzz ahead of cybersecurity solution launch.

115

total placements

46

feature articles

62

backlinks to Switchfast.com

Switchfast Placement

“Our goal was to raise Switchfast’s credibility and brand awareness in the cybersecurity space, and Walker Sands’ hard work accomplished exactly that. We now have pages of targeted media results highlighting our research, expertise and offerings, providing third-party validation to prospects and giving our sales team content to help close deals.”

Tim Schmitt, Vice President of Sales & Marketing, Switchfast

Project Overview

Switchfast, an IT managed security services provider, needed PR support prior to launching a new cybersecurity solution. Walker Sands conducted and released an SMB-centered report highlighting current cybersecurity issues and misconceptions. Combined with a strategic media relations program, this strategy landed Switchfast a total of 115 placements and 62 site backlinks, establishing them as an expert in the cybersecurity space.

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