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Magnetic Demand Generation Strategy

A strategic, optimized paid search program improves
conversion rates while reducing cost-per-lead

3.75%

Average conversion rate, up from 0.6%

47%

Decrease in cost per lead

5.19%

Peak conversion rate

Project Overview

Magnetic’s marketing platform uses massive amounts of data to uncover purchase intent for enterprises and brands around the world. But when it was time to figure out how to attract and convert more leads for its own business, Magnetic turned to Walker Sands to develop a results-focused demand gen strategy.

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