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DesignCrowd Competition Campaign

“DesignCrowd Creativity Competition” campaign drives 54,000 social shares, increasing membership by 700 percent.

65

placements in top design and marketing press in three months

54,000

social shares on Facebook, Twitter and LinkedIn

1,900%

increase in global referral web traffic

700%

increase in new member registration

Project Overview

DesignCrowd, an online crowdsourcing platform, needed to drive traffic to its community. Walker Sands launched a series of competitions that invited DesignCrowd members to create humorous designs for a chance to win $2,500. The competitions were a success, eliciting thousands of social shares, triple-digit increases in new member registration and quadruple-digit increases in global referral web traffic.

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