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BizBuySell Data-Driven PR Campaign

Business for sale website achieves national recognition and over 350 placements with data-driven PR campaign.

350+

placements

340,000,000+

impressions

299

placements alone attributed to the Insights Report Outreach

Project Overview

BizBuySell, the internet’s largest business-for-sale marketplace, wanted to reach small business owners through American City Business Journals (ACBJ) publications. Walker Sands leveraged BizBuySell’s data and ACBJ’s interest in local news to create automated quarterly reports for ACBJ. This partnership benefited both companies, giving ACBJ exclusive data and leading to double-digit increases in BizBuySell’s web traffic.

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