As an account manager, Sydney leads the strategy and execution of B2B media relations campaigns to position her clients as thought leaders in the electronics, engineering, payments and sustainability spaces. She also generates contributed content and press materials to meet clients’ individual messaging and PR goals.
Sydney's favorite projects to work on include product launches, such as the Raspberry Pi 2 and 3 launches, and the #ImAnEngineer microsite.
Sydney is an honors graduate from Michigan State University's College of Communication Arts and Sciences with a bachelor's degree in communication, a specialization in public relations and a master's in Big Ten tailgating.
Despite living in Chicago for years, Sydney has yet to learn any important street names in the Loop. Rather, she prides herself on navigating the area based on landmarks, namely the closest Chipotle.