"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."

John F. Kennedy

As a Senior Content Specialist, Matt assists in the development and execution of content marketing programs designed to build brand awareness and drive conversions for Walker Sands' financial technology clients.

Matt quickly adapts to each client's specific voice while drafting blog posts and contributed articles. Matt also handles long-term content projects, including whitepapers, case studies and e-books.

Prior to joining Walker Sands, Matt worked as a marketing copywriter at the Wisconsin School of Business, where he led the creation of marketing materials for several departments within the school. Matt graduated from the University of Wisconsin-Madison with a bachelor's degree in life sciences communication along with certificates in technical communication and business.

A lifelong Cubs fans, Matt can often be spotted in the Wrigley Field bleachers on hot summer days.