"Someday is not a day of the week."

Sam Horn

As a Media Relations Specialist, Lauren executes media outreach and secures coverage for B2B technology clients in top-tier and trade publications. Understanding each client’s unique messaging allows her to drive results that build awareness and credibility. She implements high-level strategy by crafting creative pitches, monitoring industry trends and developing reporter relationships.

A Wisconsin native, Lauren graduated from Loyola University Chicago with a bachelor’s degree in public relations and a minor in marketing. Before starting her career at Walker Sands as an intern, she studied abroad in Rome, Italy and developed an affinity for gelato and baroque art.