/Senior Content Specialist
As a Content Lead, James works directly with clients to ensure that all content for their new web project aligns with business goals and serves users. He leads persona development, messaging, sitemap creation, content development, and editing. He also works alongside the SEO team to ensure that taxonomies and content models are easily manageable and logical for users on the front- and back-end.
From Kansas City, Missouri, James holds a degree from the School of Journalism at the University of Missouri, as well as a minor in economics.