As senior social media strategist, Cassandra provides comprehensive consulting to businesses looking to establish an online presence through social media. She leads day-to-day execution of social postings, contests, campaigns, analytical reports, and strategy recommendations. She also researches and utilizes new digital and social trends, internally and for client strategy, to ensure goals are met and the most effective and engaging strategies are delivered.
Prior to joining Walker Sands, Cassandra managed social media and email marketing campaigns spanning several industries including technology, medical, and consumer services. She also led a project for a nonprofit video award that brought in over 22,000 votes, 400,000 website views and 5.6 million impressions across Facebook and Twitter within a month. Before Cassandra got into marketing, she was a freelance filmmaker.
Cassandra has made her way from Livingston, NJ to Richmond, VA to Olathe, KS to Lake Forest, IL to Chicago, IL, where she graduated from DePaul University with a Bachelor's in Communications and Media, and a minor in Digital Cinema.
In her free time, Cassandra enjoys traveling, drinking too much coffee and walking her dog as he barks at everything that moves.