Senior Vice President of Public Relations and Partner
As a PR director, Caitlin leads the strategy development and execution of B2B and B2C public relations campaigns across a variety of industries, melding creativity with strategic problem solving to provide sound council and deliver results that ladder up to client’s key marketing goals.
Caitlin brings to Walker Sands years of strategic communications experience, including building awareness and positive brand sentiment for dozens of clients ranging from Fortune 500 companies to non-profit organizations to start ups. Throughout her career, Caitlin has fostered a holistic approach to PR with expertise in strategic planning, media relations, influencer relations, event marketing, CSR initiatives, and social media.
Caitlin is a graduate of the University of Minnesota – Twin Cities with a BA in strategic communications - public relations and a minor in psychology.