Art is subjective, but design is deliberate – it delivers a specific goal or function. In the case of your website, every webpage needs its own objective. Homepages should provide a holistic high-level overview of the entire firm. Product and solutions pages illustrate a specific capability, while contact forms give users opportunity to convert and continue the conversation with members of your team.
The deliberate use of color and contrast guide users through the various stages of awareness, education and conversion. Our designers employ proven principles and best practices for whitespace, layout, imagery and typography to communicate a certain personality, illustrate a certain value proposition or guide users to a certain call-to-action.
Today’s tools and technology take the guesswork out of the equation. Our internal heatmap analysis / eye prediction tool tests and refines our designs, resulting in fewer competing CTAs and a simplified path to conversion.