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Every entrepreneur and CEO, at some point on their journey, has envisioned what it would be like to “ring the bell,” taking a company from idea all the way to the public markets. But the road to taking a company public can be a winding one, and there are multiple paths companies may take en route to going public.
As you lay the groundwork for an eventual transition to life as a public company, make sure your PR partner is well-versed in the IPO process to get you there.
Ultimately, when a company goes public, there are multiple options to assess, including:
Regardless of the path to becoming public, it is critical for companies to identify the right PR partner for the journey. The difference between a well-articulated company vision that is flawlessly executed in the media and one that falls flat can be tens or hundreds of millions of dollars – or more. The stakes have never been higher.
Of course, taking your company public comes with a whole new set of challenges and also opportunities – navigating quiet periods, being subjected to greater scrutiny, and so on.
The team at Walker Sands is well-suited to help you navigate these challenges – and capitalize on the new opportunities available to you on your journey to going public. Get in contact with our team via the form on this page to start the conversation around a PR strategy for taking your company public.