Integrated commerce campaign leads to millions of dollars in new investments and acquisition of company by Salesforce.
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Marie DiDominica, Sr. Manager, Field and Customer Marketing, NewsCred
Since Walker Sands’ inception, digital has been in our agency's DNA. Walker Sands teams up with our clients to offer award-winning digital marketing and web services that drive measurable business results. We know the technology, analytics and B2B space. Our demand generation programs drive an average 70 percent increase in leads in the first 90 days.
Our demand generation program is right for you if:
Our award-winning demand generation experts are truly first-in-class, building a bridge between your audience and your messaging. We see the leads others can’t, and fix the problems others won’t.
Whether reaching a new audience or an existing one, our paid digital programs connect customers with your message while they browse their favorite websites. Our search, remarketing, social and display advertising programs drive leads and engagement for segmented audiences. We handle every aspect of every campaign — keyword strategy, audience segmentation, ad creative, reporting and optimization. Just tell us who you want to reach.
Our highly targeted SEO program is built on three pillars: Foundational strength, sustainable expression and analytics. The winners of B2B SEO today build and maintain a strong technical foundation to enable superior search engine interaction, bolstered by targeted, valuable content. Then, by tracking, recording, and analyzing performance and usage data, we arm you with the feedback to improve results.
Your website shouldn’t just appear higher in searches — it should generate more leads. Leveraging B2B user experience best practices, specialized tools and A/B testing, we improve the conversion rate of websites and multiply the effect of all marketing efforts.
Marketing automation can be the most effective way to build segmented audiences and nurture leads — but only if it’s done right. We handle the implementation and day-to-day management of marketing automation platforms like Marketo, Pardot or Hubspot, from CRM integration to scoring systems, and lead segmentation to drip logic.
It pays to get personal. One-to-one and one-to-few marketing strategies are highly effective at reaching and engaging the right profiles and accounts. Our ABM program delivers highly personalized messaging and nurture content to guide prospects through their journey, and deliver insights to your sales team.
Modern buyers crave and consume content that speaks to their unique needs. We identify and craft lead-generating, engaging content for segmented audiences throughout the customer journey. Our demand gen specialists use paid, earned and owned techniques to place the right content at the right time in front of the right audience.
Comprehensive, high-quality data on marketing program performance is a vital tool for replicating success. Our team specializes in stitching together the various elements of your martech stack while modernizing processes to track, measure, analyze and attribute marketing campaigns.
Marketing stacks grow like weeds over time, and tend to become a patchwork of solutions that should— but often don’t — work well together. Our demand gen team untangles the mess, building a highly integrated, tailored marketing stack that allows you to take full advantage of platforms and deliver effective campaigns.
Your audience is out there — and we have the tools and expertise to reach them. Get in touch with our Demand Generation experts for a more customized, in-depth perspective.
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