"The Walker Sands team is an absolute pleasure to work with. Extremely intelligent and knowledgeable, explaining in detail our strategy and working side by side with our team to develop programs that not only drive conversions from the leads we care about, but also to develop programs that achieve measurable business outcomes. So far, our conversion rates are far above industry benchmarks and the leads we are bringing in are top quality. Looking forward to more success as we continue to work with the team at Walker Sands."

Marie DiDominica, Sr. Manager, Field and Customer Marketing, NewsCred

Digital Lead Generation Strategies for Maximum ROI

Since the founding of Walker Sands, digital has been in our agency's DNA. In addition to public relations, Walker Sands offers award-winning digital marketing and web services through our in-house digital agency, Walker Sands Digital. These digital services fit seamlessly into each client’s long-term strategy to drive measurable business results.

B2B Demand Generation Services

The impact of Walker Sands' public relations services is amplified when combined with Walker Sands Digital’s demand generation strategies, web services, content marketing and web design expertise. As Walker Sands PR pros leverage their media relationships to generate more awareness for your brand, our digital marketing strategies make it easy for your prospects to find, interact with, and convert on your website.

Website Redesigns

Your website is the foundation of your lead-generation strategy. Our designers, UX experts, content strategists and developers collaborate with your team to create an impactful, lead-generating website for your business. Post-launch, our team takes a proactive approach to web maintenance as we continually suggest website improvements to increase conversions, perform better in search and shorten load times.

Search Engine Optimization

The Walker Sands SEO program comprises three main components: website optimization, content creation and reporting. Website optimization improves the overall SEO profile of the site, content creation helps drive the right traffic, and reporting allows us to measure what’s working and make ongoing optimizations.

Paid Digital Marketing

Paid digital marketing allows you to advertise to your audiences while they visit their favorite websites. Our offerings include search advertising, remarketing, social advertising and display advertising. We handle every aspect of every campaign, including keyword strategy, audience segmentation, ad creative, reporting and optimization.

Conversion Rate Optimization

While search engine optimization improves your site in the eyes of search engines, conversion rate optimization improves its effectiveness as a lead-generator. Using B2B best practices and A/B testing, we improve the conversion rate of websites and multiply the impact of all marketing efforts.

Marketing Automation

Marketing automation can be the most effective way to nurture leads, but it requires correctly setting up scoring systems, lead segmentation and drip logic. Walker Sands can manage the implementation of a marketing automation platform like Marketo, Pardot or Hubspot through the day-to-day management of drip campaigns.

Learn More About Walker Sands Digital

Check out the Demand Generation at Walker Sands Video to hear our VP of Digital Marketing John Fairley and Digital Account Director Katie Donabedian explain how our paid, social, SEO and content teams collaborate to create thoughtful SEO programs. Watch the video to learn how the team utilizes relationships formed with clients and B2B lead generation tactics to drive quality leads.

Adopting a good SEO program is half the challenge of generating quality leads. In conjunction with personalized programs, we create websites that align with our clients’ business goals. Through the strategic integration of cognitive UX, visual communication and content, our teams work creatively to deliver a user experience that is intuitive and optimized for conversions.

In the Websites at Walker Sands video, our Senior Director of Digital Marketing Matt Brown discusses how we work together with open client communication to bring web projects to life.

Get in Touch

Today’s digital landscape demands an effective digital lead generation program coupled with a compelling website. Talk to us about your business goals and learn how Walker Sands Digital can work with you to reach your B2B business goals.