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|Does your company have|
a good marketing strategy?
In our work as marketing consultants, we often find, much to our surprise, that even some of the most respected companies in the world run their businesses without having defined and documented their marketing strategies.
We ask "What's your marketing strategy?" and they answer "Great question. That's something we need to get in place right away."
Crazy but true. So what's the excuse for not having a marketing strategy?
Five Reasons Most Companies Don't Have a Marketing Strategy
Here are five reasons why so many companies don't have a marketing strategy in place.
If you're organization is struggling with defining a marketing strategy, it may be time to hire a marketing firm. Somewhere out there, there's a firm that's perfect for you. It's just a matter of finding the right fit.
By the way, do others find it surprising that many companies don't have internal clarity on their marketing strategy? Do you think companies can do well without defining their marketing strategies? I'd be interested to hear what you're seeing at your firm. Leave a comment below to let us know your take on this topic.