A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Walking to my train in Chicago Union Station after work on Friday, I found a $100 dollar bill on the ground. After looking around to see if anyone dropped it—it was folded in half on the ground next to a trash can—I immediately started thinking about what to do with it. Maybe I’d buy a couple Bulls tickets or go out for a great steak dinner. I put it straight in my pocket and boarded the train.
I took my seat and fished the bill out of my pocket. After opening it up, I realized it wasn’t a $100 bill, or even a $1 bill for that matter. It was an ad for a work-from-home, get-rich-quick scheme. I was a little disappointed and couldn’t help but wonder how many of these had already been dropped all over Chicago. Good public relations is nothing like the fake hundred I found. Good PR captures attention, yes, but it also keeps it. Good PR targets a specific audience instead of delivering its message at random. Finally, good PR is honest and ethical, not masquerading as something it isn’t.
All’s well that ends well. I got the Bulls tickets anyway, and the event served as a reminder to me of some of the important tenets of PR. But this is my first blog post, so I should probably introduce myself.
I worked at my university newspaper as a reporter, editor and columnist, and I studied abroad in Paris in 2009. Parlez-vous francais? I graduated from Illinois State University and went to work for a few Internet publishing companies before joining the Walker Sands team as a media relations specialist in January. It’s been a great experience so far, and I look forward to whatever challenges lie ahead.